Say hello to the FUJIFILM X-T100!

Retro styled, portable in size and built around a powerful 24-megapixel APS-C CMOS sensor, the FUJIFILM X-T100 mirrorless digital camera is the ideal companion for creative everyday photography.  

Packed full of high spec features such as an advanced hybrid autofocus system able to keep pace with even the most active subjects, a speedy 6fps continuous-shooting mode, high-resolution electronic viewfinder and intuitive swivelling touchscreen, it brings professional image making into everyone’s grasp. Keep shooting all day with a battery life of 430 shots, make use of the pop-up flash to navigate tricky low-light situations.


Get creative with videos 

Not only can the X-T100 produce breath-taking stills, but it’s great for video! With 4K recording and the option to capture footage in full HD at 100fps for super-slow-motion movies. Featuring an external microphone port means you can capture professional quality audio and with FUJIFILM’s Film Simulation modes you can add the finishing touches to make your movies really look like the work of a pro, without the need for editing software.


A variety of lenses to choose from 

The X-T100 is available with the XC15-45mmF3.5-5.6 OIS PZ kit lens which is great for shooting a variety of subjects. Thanks to the camera’s X Mount, you have the option to change lenses and can choose from 26 high-quality FUJINON lenses, so you can go ultra-wide for sweeping landscapes or try a telephoto lens to home in on distant objects.

Shoot and share on the go

Boasting an ‘always on’ Bluetooth connection, the X-T100 connects seamlessly with your smart devices via an in-built Wi-Fi connection to instantly transfer your images, so that you can upload and share them on social media, wherever you are. Download the free FUJIFILM Camera Remote app and get sharing.


Available in three colour variations – Dark Silver, Black and Champagne Gold – there’s an X-T100 to match everyone’s sense of style.

Product availability may differ by country.