On 23 October 2019 the Fujifilm X-Pro 3 was announced and in good Fujifilm tradition, there are several reasons why this new iteration of the X-Pro series surprises us!
South African X-Photographer, Warren James takes us through why he shoots Jpeg, the limitations of it, while also sharing six tips on using Jpeg at a professional level.
Street photographer Wayne Robinson is currently working his way through the Fujifilm X-Series line-up. The first camera he is checking out is the X-H1. Here are his thoughts so far.
We were fortunate to have the chance to test the latest from FujiFilm: the GFX100, a 100mp beast of a camera that takes shooting to a new level. Having this camera to play with, Malcolm decided not to just do the normal technical test but to put it through its paces on 2 shoots that resemble actual working conditions…
And the Winner is…
I was invited to present a lecture on Street Photography at Hein & Christine Waschefort’s Visual Skills School in Pretoria North. Going past Johannesburg, I arranged with Fujifilm SA to get the long awaited 16-80mm lens for a couple of days to test its Street- and Travel Photography capabilities.
Here we are again, and I can already hear people say "another lens from a camera manufacturer”
Most manufacturers offer you an expensive “fast” lens, the more affordable mid paced high performance “slightly slower” lens, and then your budget option (which is normally a good entry level option in to the world of photography).
NANDOS - BOUJEE BOWL TV Commercial by Rick Joaquim (Fujifilm X-T3 Shooter)
Rick Joaquim recently shot the Nandos commercial on a combination of Fujifilm X-T3 and ARRI Alexa Mini.
Rick had this to say about the experience:
"Embracing different Aspect Ratios and Formats for this commercial was both fun and terrifying at the same time :).
I actually started life as a film photographer with nothing else but a preference for the 8x10” format. A little extreme some might say, but that is the reality of it - if you are a professional commercial photographer you just have to be ready for whatever is thrown at you. And what better safeguard than a whole lot of resolution?
I’m usually using the much bigger Fujinon 16mm f/1.4 for my landscapes, so having its smaller and lighter brother, the Fujinon XF 16mm f/2.8to carry around was such a feast.
Since the f/1.4 was so big, on hikes and walks. I tended to opt for one of the smaller lenses that would not offer the same range. Weighing in at 155g, the 16mm f/2.8 is so much easier to carry around, and there was no doubt which lens would accompany us on walks from now on.
Starting with the build quality, the X-T30 is a fantastic camera. It’s small and compact, which should make it an amazing travel camera. That’s not to say it doesn’t work for regular professional work. For the photoshoot I did with Scarlet Ray the X-T30 really impressed with the image quality straight from the body.
FUJIFILM South Africa has successfully completed the overhaul of its Innovation Centre Africa, located in Roodepoort, Johannesburg. As the first Innovation Centre on the African continent, it provides not only a one-stop demonstration area for new solutions, but now incorporates a number of improvements and FUJIFILM products previously not present.