Key features of the X70
1. New FUJINON 18.5mm F2.8 lens for a wide range of shooting conditions from landscapes to snapshots!
By using the optical design from the X100T, it has been possible to develop a compact, high quality wide-angle lens in a smaller, thinner body. The single focal length lens distributes light evenly across the frame to produce a high-resolution image from the centre to the edges.
2. High-quality finish and easy operation encourage creativity
Weighing approximately 340g*2, the X70 is the lightest X-Series camera with an APS-C sized sensor. The top-plate features milled aluminum exposure compensation and shutter speed dials, making it easy to quickly access key features, while the aperture and focusing rings are also made from milled aluminum to help keep weight down. Apertures can be changed in 1/3 or 1 stop increments, plus the focusing ring doubles up as a control ring for quick access to a range of functions.
The X70 is also equipped with an Auto Mode Switch lever for selecting the fully automatic Advanced SR Auto mode. Once selected, the camera automatically chooses the optimum settings for great results on any scene.
3. Compact body with an APS-C sized X-Trans CMOS II*3 sensor and EXR Processor II image processing engine
Key technologies that deliver the high quality images unique to X-Series models have been compressed into a pocket-sized body. This includes the stunning color reproduction technology, developed as a result of more than 80 years of photographic film research, and the unique Lens Modulation Optimizer (LMO) image processing technology that corrects optical defects such as diffraction to achieve edge-to-edge sharpness and a realistic three-dimensional effect.
On-sensor phase detection AF focuses in an ultra-fast 0.1 sec*4 and, thanks to the high-speed EXR Processor II image processor, the camera starts up in just 0.5sec*5, has a shutter time lag of 0.01sec and shooting interval of 0.5sec*6.
4. The first 180-degree tilting touchscreen LCD in an X-Series camera
The X70 features a touchscreen LCD; a first for the X-Series. Turning on the Touch Panel Settings enables Touch Shot and Focus Area Selection when shooting. During playback, intuitive smartphone-style operations including swipe, drag, pinch in/out, and double-tap scaling can be performed. By combining the Touch Shot function with the 180-degree tilt LCD, you can get even more creative. Place the camera on the ground and use Touch Shot for a child’s or pet’s eye view. The same function also makes it easier to shoot selfies.
5. Dedicated accessories to expand the world of the X70
Four dedicated optional accessories have been developed to make the X70 more versatile. The four include the BLC-X70 half leather case for protection and to provide an extra grip, the LH-X70 lens hood to cut down flare and ghosting, the VF-X21 optical viewfinder for those who prefer to frame images through a finder and the WCL-X70 wide conversion lens giving a 21mm view (35mm equivalent).
*1 35mm format equivalent: 28mm.
*2 Weight including battery and memory card.
*3 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
*4 Fujifilm research based on CIPA guidelines in High Performance mode as of January 2016.
*5 In High Performance mode.
*6 MF mode.
Main features of the X70
(1) Function-driven FUJINON 18.5mm F2.8 lens
・ Comprising seven elements in five groups, including two high-performance aspherical elements, the lens delivers highly detailed images with minimal aberrations, excellent sharpness and beautiful color reproduction. FUJINON's unique HT-EBC coating has also been used to control flare and ghosting.
・ The 9-blade aperture diaphragm combined with the large F2.8 aperture and high-quality optics lets users take photos with beautiful bokeh effects.
・ A close focusing distance of approx. 10cm*7 lets users enjoy all the benefits of macro photography.
(2) Easy operation and a premium finish
・ By using smooth aluminum for the body and shutter speed and exposure compensation dials on the top-plate, the X70 has a premium look and feel without being too heavy.
・ The aperture can be adjusted by 1/3 stop increments using the aperture ring, while up to ±3 stops of exposure compensation is available on the top-plate dial.
・ It is also equipped with an Auto Mode Switch lever for selecting the fully-automatic Advanced SR Auto mode. In this mode, the camera automatically chooses the optimum settings for a given scene to make shooting effortless.
・ The X70 is equipped with eight Fn buttons, each one of which is customizable. Further user customization is offered via the Q Button on the back of the camera: all 16 functions can be chosen according to the user's preference.
・ The camera is designed to allow the photographer to keep their left hand on the lens’s aperture ring with their right hand operating the shutter speed and exposure compensation dials on the top-plate. This allows instant changing of settings to meet the photographer’s needs.
・ The lens barrel features a control ring in addition to the aperture ring. Depending on the shooting mode, various functions are automatically assigned to the control ring making them quicker to access and change. Functions such as ISO sensitivity, Film Simulation, white balance, continuous shooting and the Digital Tele-converter can be assigned by pushing the control ring setting button on the left side of the body.
・ The X70 features a bright, highly detailed 3.0-inch monitor with 1.04 million dots that has a wide viewing angle and can be tilted 180°. The tilting screen is useful for shooting from a low-angle for children and pets, from a high-angle above large crowds or obstacles, or for capturing self-portraits.
(3) Perfect your photos with Film Simulation modes and other creative features
・ The X70's 16.3-megapixel X-Trans CMOS II sensor controls moiré and false colors with the X-Trans color filter, with its random arrangement of RGB pixels negating the need for a low-pass filter. Combined with the EXR Processor II processing engine, the camera delivers images with impressive levels of sharpness and low noise.
・ Fujifilm’s unique color reproduction technology, created through years of researching photographic films, helps reproduce warm skin tones, bright blue skies and rich greens.
・ A high ISO setting of 51,200*8 has been made possible by optimizing noise reduction processing. Noise is reduced even at these ultra-high sensitivities, reproducing deep blacks.
・ Diffraction*9 is corrected by the unique Lens Modulation Optimizer which delivers superb detail even when the aperture is set to F16.
・ The X70 features CLASSIC CHROME Film Simulation mode, which delivers muted tones and deep colors. Users can choose from ten other modes that simulate the effects of traditional Fujifilm films. These include color reversal film effects (Velvia/PROVIA/ASTIA), professional color negative film (PRO Neg.Std / PRO Neg.Hi), monochrome filters (MONOCHROME, Ye filter, R filter and G filter) and SEPIA.
・ Advanced Filter functions are also available on the X70. Users can choose from eight different artistic effects:
Pop Color - Emphasizes contrast and color saturation.
Toy Camera - Creates shaded borders as if you were taking a photo on a toy camera.
Miniature - Adds top and bottom blur for a diorama or miniature effect.
Dynamic Tone - Creates a fantasy effect by boosting tones.
Partial Color - Retains one selected original color and changes the rest of the photo black & white. Colors can be selected from red, orange, yellow, green, blue and purple.
High Key - Enhances brightness and reduces contrast to lighten tonal reproduction.
Low Key - Creates uniformly dark tones with few highlight areas.
Soft Focus - Creates a look that is soft throughout the whole image.
・ The Multiple Exposure function offers users the chance to combine two separate subjects into one photo, perfect for adding people into images.
・ The camera's aspect ratio can be selected from 3:2, 16:9, and 1:1 (square) to accommodate a wide range of photographic styles.
・ The camera also features an ADVANCED SR AUTO mode, which recognizes faces and every scene type before automatically optimizing the focus, exposure, ISO and other settings.
・ Interval timer shooting for time lapse photography is available with intervals of one second to 24 hours for up to 999 frames.
・ The camera has a completely silent electronic shutter that is capable of exposures up to 1/32,000sec. . Photos with a shallow depth-of-field can now be shot with the aperture wide open. As there are no mechanically operated parts, candid shots of animals and sleeping babies can be captured more easily.
・ Other features include a Digital Split Image for precise manual focusing, and Focus Peaking, which highlights the part of the scene that is in focus. This can be highlighted in white, red or blue, providing a focusing guide even when photographing a scene that's tricky to focus on.
(4) Intuitive operation with the touchscreen display
・ The X70’s touchscreen panel, the first in an X-Series model, enables to be comfortable and intuitive use. Turning the Touch Panel Settings on allows the following operations during shooting and playback modes: