X Series

JACKI BRUNIQUEL: SpiritFest – A Yoga, Dance and Music festival held in Citrusdal South Africa

JACKI BRUNIQUEL: SpiritFest – A Yoga, Dance and Music festival held in Citrusdal South Africa

Festivals can sometimes have the reputation as being debaucherous affairs frequented by folk who love to party. It would also be fair to say that most of them entail camping, music and dirty feet! SpiritFest involved all of the latter, but none of the former....

FUJIFILM X-T2

FUJIFILM Corporation (President: Kenji Sukeno) has announced that, on September 8, 2016, the company will release the FUJIFILM X-T2 - the ultimate mirrorless digital camera that uses advanced technologies to achieve premium image quality, outstanding operability and beautiful design reminiscent of traditional cameras.

The X-T2 combines the sensor and image processing engine developed by Fujifilm, with an ultra-sharp range of FUJINON lenses for excellent image resolution.  Fujifilm’s color-reproduction technology, formulated over 80 years, delivers images of unparalleled quality and realism, recording a subject’s textures, three-dimensional feel and even the atmosphere surrounding it.

The X-T2’s compact and lightweight camera body is also dust-resistant, water-resistant and capable of operating at temperatures as low as -10°C.  Its autofocus and electronic viewfinder performance have both been substantially improved, making it more adaptable than ever before at shooting a moving subject under difficult conditions, such as sports or wildlife photography, which had previously been considered difficult with mirrorless cameras.

For the first time in the X Series, the X-T2 supports 4K video recording.  The Film Simulation modes, used for still images, can be applied to video to easily produce premium-quality footage.

The X-T2’s design is modeled after the “central viewfinder style” of the FUJIFILM X-T1, which has been popular since its launch in 2014.  This proven stable form factor provides a camera that is perfectly sized with ergonomic dials laid out exactly where they are needed for excellent, intuitive operability. Couple the X-T2 with the optional grip to provide a superior balance, especially when mounted with a telephoto lens.  Immerse yourself in photography through the large viewfinder with the magnification ratio of 0.77x.  The sense of perfect alignment from the center of your body to a subject through the lens creates an illusion that you have become one with the camera for the ultimate photographic pleasure.

The full lineup of 22 FUJINON lenses covers a wide range of focal lengths from ultra wideangle to ultra telephoto.  The compact and lightweight lenses are all optimally designed for APS-C sensors, and incorporate standout features including large maximum aperture and powerful image stabilization to meet photographers’ diverse demands.

The X-T2 is to become the X Series’ flagship model along with FUJIFILM X-Pro2, the world’s only rangefinder-style camera with the Hybrid Multi Viewfinder, released in March this year.  The two models deliver unparallelled performance in their distinctive fields, with the X-T2 excelling in portraiture, nature and sports photography, and the X-Pro2 ideal for snapshots and discreet documentary photography.

1. Highlight features of X-T2

FUJIFILM’s excellent reproduction of colors and gradation of tones capture premium image quality in both stills and video recording

The X-T2 features the 24.3MP X-TransTM CMOS III*1, an APS-C sensor with no low-pass filter boasting the highest performance in the history of the X Series, as well as the X-Processor Pro high-speed image processing engine to deliver outstanding color reproduction and gradation of tones in both stills and videos with high ISO sensitivity and low noise.  The Film Simulation modes, developed with Fujifilm’s philosophy of color reproduction nutured in over 80 years of photo film research, have further evolved to capture a subject’s textures, three-dimensional feel and even the atmosphere surrounding it.

The X-T2’s video function supports 4K video recording, which is the first in the X Series of cameras.  Approx. 1.8 times the amount of information needed to produce a 4K video file (3840x2160) video is packed in to create stunning image quality.

 Fast response to capture a decisive moment with any type of subject

Basic response specifications, such as startup time, shooting interval and shutter release time lag, have all been improved to the extreme in pursuit of a camera that operates exactly as the photographer demands.

The high-speed processing power and the use of improved algorithms have significantly improved the basic autofocus performance, improving the focusing performance on points of light, low-contrast objects and subjects with fine and delicate textures such as bird feathers and animal fur, which have previously been the weakness of phase detection AF.

The X-T2 also features AF-C Custom Settings for even higher accuracy in focus-tracking moving subjects.  You can customize settings to optimize AF characteristics according to the type of subject movements.

The electronic viewfinder, which is used to continuously track a moving subject, is capable of displaying up to 100 frames per second, while also maintaining the magnification ratio of 0.77x and the display time lag of 0.005 seconds.  The duration of the viewfinder blackout, in which the live view display blacks out temporarily while the camera reads picture data, has been reduced by more than half, enabling up to 5fps, instead of 3fps in previous models, during continuous shooting in the Live View mode, a better option to ensure tracking subject movements.

A perfectly balanced, compact, lightweight and rugged body, made possible with the APS-C sensor

The X-T2’s compact and lightweight body, weighing just 507g (including memory card and battery), is dust-resistant, water-resistant and capable of operating at temperatures as low as -10°C.  The use of the APS-C sized sensor means the camera body mounts more compact and lightweight lenses, so that you only need a small camera bag to head out for all types of field photography.

Fit the optional Vertical Power Booster Grip (VPB-XT2) to shoot up to approx. 1,000 frames per charge.

Practicality-oriented design that brings back the operability of traditional cameras

Mechanical dials are provided for intuitive operation of all basic camera settings, including the shutter speed, ISO sensitivity, exposure compensation, drive modes and metering modes.  The settings can be instantaneously adjusted even when the camera is turned off, so that you can be always ready for the next shot.  The rear panel of the camera body features the Focus Lever.  This can be moved up / down, right / left and diagonally to make quick changes to the focus area for accurate focusing.  The rear LCD screen is the X Series’ first three-direction tilting display, which tilts up and down when shooting in landscape, and upward when shooting in portrait.  The screen remains positioned on the optical axis of the lens even when tilted, facilitating easy high-angle and low-angle shooting.  When not tilted, it fits flush to the body to maintain its streamlined design.

Supporting an appealing lineup of lenses, and perfect match for Fujinon Red Badge zooms

Of the diverse lineup of FUJINON lenses, the Red Badge zooms, namely XF16-55mmF2.8 R LM WR, XF50-140mmF2.8 R LM OIS WR and XF100-400mmF4.5-5.6 R LM OIS WR, are the perfect fit for the X-T2.  Add the Vertical Power Booster Grip to the body for a more comfortable grip, while making additional features available for the entire system such as higher-speed AF and faster continuous shooting.

2Product features

(1) Integrating the image sensor boasting the highest resolution in the X Series, the high-speed image processing engine “X-Processor Pro” and image design technology developed from over 80 years of photo film production to achieve ultimate image quality in both stills and videos

The X-T2 features Fujifilm’s 24.3MP X-TransTM CMOS III APS-C sensor.  Its highly random pixel array effectively reduces moiré and false colors without the use of an optical low-pass filter.  The elimination of the low pass filter, which is attributed to loss of image resolution, makes it possible to draw out FUJINON lenses’ true capabilities to the maximum extent.  Coupled with the high-speed image processing engine “X-Processor Pro,” the X-T2 produces image quality comparable to that of cameras equipped with a larger sensor with higher pixel count, while also supporting 4K video recording.

Fujifilm’s proprietary image design technology, produced through the development of photographic films, helps to reproduce warm skin tones, bright blue skies and rich green foliage in beautiful colors, just as you remember seeing in real life.

The Film Simulation function now features the ACROS mode. Using X-Processor Pro’s advanced processing capability, the mode offers smooth gradation, deep blacks and beautiful textures to create monochrome images that far outperform the previous Monochrome mode.

The X-T2 also has the Grain Effect function for reproducing distinctive graininess seen in photographs taken with film cameras.  The function is available in “Strong” and “Weak,” and can be combined with any of the Film Simulation modes.  You can easily obtain the effect of film-based photos, notable especially when the image is printed out.

Despite having the pixel count 1.5 times that of the X-T1, the new device and its enhanced signal processing technology have successfully controlled digital noise even further.  Improved ISO sensitivity means ISO12800, which was part of extended ISOs in X-T1, is now available as a regular ISO option.  Even at ultra-high ISO settings, the camera produces low-noise images, reproducing deep blacks and smooth gradation of tones, capturing beautiful images even in low light conditions.

(2) X Series’ first support for 4K video recording

 Approx. 1.8 times the amount of information needed to produce 4K video (3840x2160) or 2.4 times required for full HD video (1920x1080) is packed in to create premium image quality with low moiré or artifacts. The X-T2 supports high video bitrate recording of 100Mbps for both 4K and full HD video, enabling high-resolution footage with minimal compression artifacts.

The Film Simulation modes, popular for still images, can also be applied to video recording.  For example, you can use “Classic Chrome” to add a documentary touch with subdued colors and rich tonality, or “ACROS” to produce stunning monochrome footage with smooth gradation of tones and deep blacks.  Nine different modes are available for versatile photographic expressions.

Footage in a Film Simulation mode can be further fine-tuned with “Highlight Tone,” “Shadow Tone,” “Color” and “Sharpness” adjustments.

In response to videographers’ demand, the X-T2 supports Clean HDMI output for 4K video recording, and also offers the “F-Log” log-gamma option, which takes advantage of the sensor’s wide dynamic range to record video in wide color gamut, facilitating video production workflow.

 (3) Fast response to capture a decisive moment with any type of subject

Basic response specifications have been enhanced to the extreme in the X-T2. A startup time of 0.3 seconds, shooting interval of 0.17 seconds*2 and shutter release time lag of 0.045 seconds*2, ensure the camera operates exactly as the photographer intends.

1.     Improvement in basic AF performance

The number of focusing points has been dramatically expanded from 49 in previous models to 91 (up to 325 points).  Approx. 40% of the imaging area (center area containing 49 focusing points) is covered with phase detection AF pixels to form a fast and precise phase detection AF area that can be used in a variety of scenes.

The high-speed processing power and the use of improved algorithm have allowed the camera to refocus more frequently in the Live View mode, enabling predictive AF of advanced accuracy.

The X-T2 has an enhanced ability to autofocus on points of light, low-contrast objects and subjects with fine and delicate textures such as bird feathers and animal fur, which have been the weakness of phase detection AF.

The performance of contrast detection AF, enabled for approx. 85% of the imaging area, has also been improved.  The data read speed has been doubled compared to previous models to achieve AF performance of higher speed and precision.   Accurate focusing is obtained even at the low light condition of -3EV.

 

2.     AF-C Custom Settings

AF-C algorithm has been significantly improved for even higher accuracy when focus-tracking moving subjects in the AF-C mode.  According to the type of movement, you can choose individual settings for “Tracking Sensitivity,” “Speed Tracking Sensitivity” and “Zone Area Switching,” or select one of five presets that combine specific settings for these three elements.

 

3.  Electronic viewfinder that has evolved to continue tracking moving subjects

The X-T2’s 2.36-million-dot high-resolution organic EL electronic viewfinder has the magnification ratio of 0.77x and maintains the display time lag of just 0.005 seconds.  With the maximum brightness doubled from previous models, the viewfinder features the Automatic Brightness Adjustment function so that it is easy to see even in intense backlighting.  It has improved resolution in the Live View mode, and eliminates moiré or false colors to enable focusing with greater accuracy.

The EVF refreshes at a rate of 60fps, or as high as 100fps in the Boost mode to deliver smooth display of movements.  It can continue displaying a moving subject without interruption.  The fast rate of refresh is maintained even in low light for easy framing during night shooting.

The X-T2’s blackout time is less than half of that of the X-T1 due to the parallel processing of Live View display and fast shutter charging.  This has enabled continuous shooting of 5fps in Live View, giving users the ability to easily continue tracking a moving subject.

 

(4) Compact, lightweight and rugged body in optimum balance

The X-T2’s body is fully made of magnesium alloy making it not only compact and lightweight, but also solid and highly durable.  The body is weather-sealed at 63 points to achieve a high level of resistance to dust and moisture and, coupled with its ability to operate in temperatures down to -10°C, is ready for full-fledged field photography.  Similar weather-sealing is applied to the dust-resistant and water-resistant lenses as well as Vertical Power Booster Grip to provide weather resistance across the entire system.

 

(5) Enhancement of basic performance with the use of the Vertical Power Booster Grip (VPB-XT2)

The Vertical Power Booster Grip (VPB-XT2) is released at the same time as an optional accessory.  It is dust-resistant, water-resistant and capable of operating at temperatures as low as -10°C.  It fits two batteries, bringing the total number of batteries to three, including the one on the camera, to increase the maximum number of frames that can be taken per charge to approx. 1,000 (Normal mode).  In the Boost mode, multiple batteries can operate at the same time to give a boost to camera performance in continuous shooting, shooting interval, shutter release time lag and blackout time, while also extending the duration of 4K video recording to approx. 30 minutes.  It is an accessory that can maximize the performance of the X-T2.

The Grip features the shutter release button, focus lever, AE-L button, AF-L button, command dials, Q button and Fn button to provide the same level of excellent operability in vertical shooting as you get in horizontal operation.

The Grip also features a headphone jack to enable audio monitoring during video recording.  The Grip itself has battery-charging functionality.  Using the AC adapter supplied (AC-9VS), you can fully charge two batteries at the same time in approx. 2 hours.

(6) Practicality-oriented design that brings back the operability of traditional cameras

Mechanical dials are provided for key operation, including the shutter speed, ISO sensitivity, exposure compensation, drive modes and metering modes.  The settings can be adjusted even when the camera is turned off, so that you can be always ready for the next shot.  For the prevention of operation errors, the dials for shutter speed and ISO sensitivity are equipped with a Lock & Release button, and are designed with extra height for operability improvement from X-T1.

The rear panel of the camera body features the Focus Lever.  This can be moved up / down, right / left and diagonally to make quick changes to the focus area for accurate focusing.

In response to requests from professional photographers, the X-T2 comes with dual SD card slots, both supporting UHS-2 for faster write speed.  The two slots can be set up for “Sequential,” “Backup,” “RAW / JPG” for recording RAW data in Slot 1 and JPEG data in Slot 2, as well as “Video Destination.”

The rear LCD screen is the X Series’ first three-direction tilting display, which tilts up and down when shooting in landscape, and upward when shooting in portrait. The screen remains positioned on the optical axis of the lens even when tilted, facilitating easy high-angle and low-angle shooting.  When not tilted, it fits flush to the body to maintain its streamlined design.

(7) Supporting an appealing lineup of lenses, and perfect match for FUJINON Red Badge zooms

The FUJINON Red Badge zooms - XF16-55mmF2.8 R LM WR, XF50-140mmF2.8 R LM OIS WR and XF100-400mmF4.5-5.6 R LM OIS WR - are the perfect fit for the X-T2. Add the Vertical Power Booster Grip to the body to hold the camera more comfortably.

(8) Supporting tethering*3

Install the Tether Shooting Plug-in for Adobe® Photoshop® Lightroom® / Tether Shooting Plug-in Pro for Adobe® Photoshop® Lightroom® to tether the X-T2 to a Mac or Windows computer for remote shooting. You can automatically transfer and save images on the computer, and shoot while checking Live View images (Pro version only) to accommodate the workflow of professional photographers.

*3 Remote shooting with USB and Wi-Fi connectivity will be supported in a future firmware update.

 

(9) ”Wireless Communication” function for remotely shooting images from                   smartphones and tablet devices*4

Download the “FUJIFILM Camera Remote” app (free) onto your smartphone or tablet device and use the Wireless Communication function to transfer photos and videos to the device with easy one-touch operation, or browse photos and videos in the camera from the device to select and download specific images, without having to enter ID or password.  The app also allows X-T2 to download location information from your device and attach it to images.

The app’s “Remote Control” function enables wireless operation of X-T2’s shutter, exposure, etc. from your smartphone or tablet device.  The Remote Control function allows you to not only handle basic operations such as Touch AF and Shutter Speed selection, but also adjust a diverse range of shooting settings or even record video remotely.  It makes it easy to compose and take a photo from a remote location when shooting a group photo, self portrait or even wildlife in their natural environment.

Wi-Fi® communication*5 is supported for easy backup of in-camera data on your computer*6.

*4 AndroidTM smartphones / tablets as well as iPhones and iPads

*5 Wi-Fi® is a registered trademark of Wi-Fi Alliance®.

*6 To use this feature, the free software “FUJIFILM PC AutoSave” must be installed on your computer in advance.

3Optional accessories

Leather Case “BLC-XT2”

This is a genuine leather bottom case with premium textures.  The camera can stay in the case while the battery is replaced.  The case comes with a cloth to wrap the camera in when placing it in your bag.

Hand Grip “MHG-XT2”

This hand grip makes it substantially more comfortable to hold the camera when it is mounted with large-aperture lenses, thereby reducing camera shake.  When using a tripod, having this hand grip on the camera provides additional clearance to prevent large-aperture lenses from interfering with a tripod head.  The camera’s battery or SD cards can be replaced without having to remove the hand grip.  The hand grip’s Arca Swiss plate can be used for quick release with compatible tripods.

Size difference between X-T1 & X-T2

 

 

FujiFilm X-Photographer - Johann van der Walt - Morocco on a shoestring

FujiFilm X-Photographer - Johann van der Walt - Morocco on a shoestring

My normal way of travel is to have a camera backpack (filled to the brim) as my carry-on luggage.  Apart from all the camera gear, I also keep all the necessary extra things such as my battery chargers, my tablet and its docking station, a pair of socks and spare underpants in the backpack.  So why on this trip I decided – at the last moment – to move my pack with all the chargers, wires, etcetera to my normal bag is beyond me!

X-Photographer - Tim Moolman - Shooting Skateboarding with Fuji

X-Photographer - Tim Moolman - Shooting Skateboarding with Fuji

I’ve been covering a variety of subjects for 13 years and while I love photographing weddings in my documentary style, I have loads of fun shooting skateboarding for magazines. I’m an old skateboarder myself and have an unfair advantage in that I know skateboarding and can often figure out the best angle to capture a trick from to make it look even better.

X-Photography - Johann van der Walt - Infrared Photography

X-Photography - Johann van der Walt - Infrared Photography

Travel photography can easily be boring. For you as traveller it is important to document your travel - this is even truer for us photographers. But showing the photos afterwards to friends and family normally will put them to sleep - even in daytime!

X-Photographer - Markus Worsdorfer - Hands On Review - FujiFilm X70

X-Photographer - Markus Worsdorfer - Hands On Review - FujiFilm X70

What makes it different is its very compact size. Pretty much exactly the same size as my wife's XF-1, which is remarkable for a camera with an APS-C sensor, and the addition of a touch sensitive 180 degree folding selfie screen. A first for Fujifilm. 

Congratulations - Pierre vd Walt

Congratulations - Pierre vd Walt

We would like to congratulate Pierre vd Walt of The Photo Academy on being one of the few selected X-Photographers to appear in the FujiFilm X-Photographers book for 2016.

Well done to all involved, there are some truly stunning images in the book!

Joe Flemming - Bonafide Beards

Triumph Scrambler: Even without a prime lens the Fuji X-A2 was able to get some really nice close up shots while on the @SabieBubbleRun. This photo was taken during a little pit stop along the road of a Triumph Scrambler motorcycle. I’m falling in love with the #TriumphScrambler
Photo by @SoTallRightNow

I was skeptic at first, but in a fast paced life I couldn’t imagine going back to a bulkier camera. 

I bought my first real camera when I was in Iraq, back in 2004, I was 20 years old. My job back then with the US Army was to be an infantryman. Meaning I was on the ground every day walking around, sitting in the back of tanks, conducting raids and searches, meeting people and seeing the country. When I first arrived I had a little Sony Cybershot, and I used it all the time. During my time there I decided to upgrade to a DSLR. I had the eye for shots, and the DSLR helped me capture better quality photos. 

Bonafide Barbers:  I’m like a kid in a candy store with our new barber shop. Lighting and photography was our priority when it came to designing our shop. We wanted to make sure that photos were easy to do here with as much warm light as possible. Photo taken by @sotallrightnow during a storm at @Bonafide_Beards with the X-T1. #BonafideBarbers #BonafideBeards #UrbanGrindRoasters

Bonafide Barbers: I’m like a kid in a candy store with our new barber shop. Lighting and photography was our priority when it came to designing our shop. We wanted to make sure that photos were easy to do here with as much warm light as possible. Photo taken by @sotallrightnow during a storm at @Bonafide_Beards with the X-T1. #BonafideBarbers #BonafideBeards #UrbanGrindRoasters

Since my time in the Army and owning my first DSLR my love and passion for photos has grown more and more every year. I’m clearly not a full time photographer, but no matter where I go or what I do I always have a camera by my side. 
What has been difficult for me is the bulk of the camera and all the gear to come along with it. Not being a full time photographer means that I really can’t justify bringing a lot of gear with me. 
6 months ago I started using a Fuji X-A2 (and currently an X-T1). At first I was a bit hesitant to use it because it was much smaller than what I was used to and I didn’t think it was going to meet my expectations. I was wrong. 
I had to re-learn shooting on this new camera and it was a bit of a challenge. On my DSLR’s I shot on full manual, and with the X-A2 I had to learn my way around a new camera trying to figure out all the buttons. I enjoyed the challenge of learning something new and just about every night I would google/troubleshoot all my issues and they would get sorted out quickly. 

I eventually got to know the X-A2 on a very intimate level and I was able to make it work exactly how I needed it to. It came with me and the family on our trips, monthly rides with #BonafideMass, used it with product shoots for Bonafide Beards and what I really fell in love with was the fact that I was able to carry it around my neck while riding the bike. 

Mobility

Sabie Bubble Run: @SabieBubbleRun was a motorcycle event that I hosted at the end of last year. It was the second #SabieBubbleRun.  Pictured: @Alanshenton leaning down with the rest of the #SabieBubbleRun group riding up Long Tom pass. I had one hand on the throttle, leaning down and over my bike, the Fuji X-A2 in the other hand and all while traversing up a mountain. It was actually quite easy and fun to capture. Photo by @SoTallRightNow #SabieBubbleRun2015 #BonafideEvents #BonafidePhotos #MeetSouthAfrica

In December last year I hosted a motorcycle run called the Sabie Bubble Run. There were 25 of us that went to the mountains, and the theme of it was “If it doesn’t fit on your motorcycle, it stays behind.” We camped, we got to know one another, we talked bikes and most of all we got to ride. 

On the second day of the run I happened to sling my Fuji around my neck on the way back from the store. My buddy was riding beside me and I decided to take a pic. When we got back to camp I synced a few of the photos directly to my phone, edited them and realised I was onto something. 

For the next 2 days of the run I slung my camera with me no matter where we went. I’m a very skilled and confident rider so riding with one hand and snapping photos of the guys while riding through the mountains
was not a challenge for me. It was a thrill. 

There’s no way I’d be able to enjoy my riding and photographing if I was using a normal DSLR. Having a light and mobile Fuji around my neck makes it very easy for me to do what I need to. 

WIFI

Along with the mobility of the FUJI, having the wifi capability really changed my life with taking photos. I now had the ability to work with these photos instantly. At our barber shop (here at Bonafide Beards) I’ve been able to take photos of clients that come in, send them to my phone, sync them instantly to my desktop, quickly edit and push them out on our social platforms. 

This functionality is vital for our business in providing our customers with quality photos, real time. 

First Photo of the Bubble Run.  This was the first photo I took while riding on the @SabieBubbleRun. It was at this moment that I knew I was going to keep the Fuji X-A2 slung around my neck for the rest of the trip. Photo by @Sotallrightnow #bonafideevents #Sabiebubblerun2015 #bonafidephotos   

First Photo of the Bubble Run. This was the first photo I took while riding on the @SabieBubbleRun. It was at this moment that I knew I was going to keep the Fuji X-A2 slung around my neck for the rest of the trip. Photo by @Sotallrightnow #bonafideevents #Sabiebubblerun2015 #bonafidephotos

 



XPro 2 - Taking performance to new heights

XPro 2 - Taking performance to new heights

The XPro 2 boasts a Hybrid Viewfinder capable of instantly switching
between optical and electronic finders, plus an updated image sensor and processor, which dramatically improve image quality. By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the color reproduction technology accumulated through more than 80 years as a photographic film manufacturer, the X-Pro2 delivers the best ever results from an X-series camera.

Fujifilm at the Photo & Film Expo : 5 Must-Go Reasons

The Photo & Film Expo comes but once a year and for Fujifilm South Africa the 2015 show promises to be bigger and better than ever before. With some Fujifilm owners eligible for free access to the Expo, here are five more reasons to join us at the Fujifilm stand.

1. Testing the Best

For those who do not quite believe what the Fujifilm X-T1 and the new, more affordable X-T10 can do, now is the time to come and experience it for yourself. On display will be a vintage bike with a model, complete with lighting setup on which to test different Fujifilm bodies and lenses (a limited number of SD cards will be available to take home after shooting). Got some questions? Fujifilm experts will be on-hand to answer any queries about settings, specifications or performance.

2. The Talk of the Town

As anyone who has attended Fujifilm events can attest, our X-Photographers are never stingy with their knowledge. This year we go even further with the Fujifilm Pro Stage, where photographers will be sharing tip and tricks, plus conduct actual live demos.

Joining us will be amazing photographers such as wildlife pro Peter Delaney, fashion pro Mardee Maree, wedding pro Christelle Rall, and Instagram pro Zeno Petersen. Space for talks are unfortunately limited and offered on a first come, first serve basis. Need any further encouragement to attend? A lucky Pro Stage attendee will be the winner of an awesome Fujifilm X-T10 camera!

3. The Fabulous Fujifilm Once-Off Sale

What would the Photo & Film Expo be without amazing specials? For those who are considering joining the Fujifilm family, or Fujifilm owners looking for a second body, now is the chance. The Once-Off Sale includes the following bodies:

Fujifilm X-Pro1

Fujifilm X-E2

Fujifilm X-E1

Fujifilm X-M1

Fujifilm X-A1

Fujifilm X100S

Fujifilm X20

Fujifilm X-F1

Fujifilm X-S1

Fujifilm FinePix S8400W

Fujifilm FinePix S4500

Stock is limited and only two units per client will be allowed. There is a one year warranty on all Once-Off Sale purchases.

The premium Fujifilm X-T1 (black) will be selling at R16 199, with the promotion offering buyers the ability to claim the Fujinon XF 27mm lens for free. The Fujifilm X-T10 with XC16-50mm lens is going for R10 999, with an extra battery and Half Case included to sweeten the deal.

4. The Exhibition to See

On-screen photographs do not always reveal the precise detail that Fujifilm cameras offer. Join us at the stand to see what some of the best local photographers can do with Fujifilm by their side, as we present an exhibition of their best work. With photographs blown up to A3 size, pixel peepers should be able to satisfy their curiosity and leave more than inspired.

5. Free Sensor Cleaning

Go into the holiday season all freshened up with a free sensor clean at the stand. Bring your Fujifilm camera and our experts will give it a good once over to ensure that it’s immaculate. Cleaning doesn’t take too long, leaving you with some time to explore the rest of the stand.

The Photo & Film Expo takes place from 19-22 November at the Ticketpro Dome. Tickets are R100 for Adults and R50 for Pensioners and Students at the door, while Webtickets provides discount to tickets purchased online.