Izelle Hoffman - SA's new lifestyle chef partners with Fujifilm to create a New Cooking Workshop
“Take care of your body. It’s the only place you have to live.” ~Jim Rohn
Izelle Hoffman is SA’s newest rising star in the culinary industry and although she never formally trained as a chef, growing up in a household where great food was always a comfort and source of nourishment, it seemed a natural progression for her to take inspiration from the dishes she grew up with and turn it into a modern, playful and healthy experience.
Growing your own vegetables and experimenting with different flavours has always been a part of Izelle’s upbringing. Both Grandmothers and mother boasted world class vegetable gardens and her Aunt was moderator of Home Economics for the North West province. All of these influences contributed to Izelle’s development into a ‘’conscious foodie’’.
Having already proved herself a formidable businesswoman with a penchant for marketing, Izelle has found creative ways of combining her passion for food and people with solid strategies to bring those three components together through her I’Mpossible charity organisation where various outreach programs have touched the lives of many underprivileged people around South Africa. I’Mpossible focuses on nutrition, education, sports development and environmental sustainability making it a valuable initiative to inform and uplift all communities around South Africa. Visit I’Mpossible at www.makethingspossible.co.za
She is also no stranger to television and has hosted several cooking inserts on SuperSport where she regularly creates her mouth watering signature dishes with the assistance of SA’s top PSL Soccer Players. She also hosted the cooking inserts for a season on Tswane Tv in 2015 on the Capital Breakfast Show in order to reach lower LSM communities with her creative ways of cooking.
One of Izelle’s many future plans includes getting South African households to return to a healthy, vegetable rich diet and more importantly getting people to grow their own vegetables in their communities. Children could benefit from this in numerous ways – healthy eating habits create a healthy youth, taking responsibility for your local vegetable gardens creates a sense of ownership and commitment. She is currently working with her team to develop the first ever 3-step DIY vegetable patch that can be assembled and utilised in any type of living area.
In addition to her work with I’Mpossible and recently becoming a Sunflower Fund ambassador, Izelle, in partnership with Nicolas Molina Brizuela also created the Fraiche brand. For more information on this exciting venture, visit www.fraicheonline.com . Their partnership with agricultural giants Mayford and FarmWise creates a fantastic platform for Izelle to teach the general public about the value of healthy living. Suffering from congenital hip displacement, and 14 hip operations later, Izelle is living proof of the positive effect a healthy diet has on medical conditions such as this.
As Izelle explains, time and health are some of the most important aspects that money can’t buy, making it two of the most precious commodities in your life. ‘’We only live once and we only have one body to live it in. My Faith tells me that my body is a temple and I should take the best possible care of it’’ and that’s what she strives to do everyday.
Living a healthy lifestyle doesn’t mean that your diet needs to be boring and restricted, especially where vegetables are concerned. Too many children grow up without access to vegetables and the nourishment it offers. Most children don’t enjoy vegetables,neither do they know where vegetables come from, or why it’s beneficial to your health to eat them, but this is something Izelle is set on changing. Vegetables should be the foundation of your nutrition in a fun, flavourful and exciting way.
From young farm girl with a passion for food to entrepreneur and lifestyle chef - Izelle Hoffman’s passion for people and drive for improving the lives of communities around South Africa is unstoppable.
Food, the same as culture is an international language and we invite you to help us drive this initiative until every child has the possibility of a brighter, healthier future.
Fujifilm South Africa will be launching their first Guilt free baking with Izelle & Fujifilm on the 16 October 2016 at the Miele Kitchen in Bryanston Johannesburg. Learn how to bake delectable guilt free snacks, be a part of an beginners barista course with Illy Coffee and be taught how to photography your creations.
Visit www.fujifilmexperience.com to book your seat - Priced at only R 1 200.00 with limited seats, you do not want to miss this experience.