The game has changed. Medium-format re-invented.

FUJIFILM GFX 50S
FUJIFILM G FORMAT 43.8 × 32.9mm SENSOR WITH 51.4 MEGAPIXELS

OBTAINING THE ULTIMATE IN PHOTO IMAGE QUALITY

Since the introduction of the X100 in 2011, Fujifilm has strived to achieve the world’s highest level of image quality with its X Series of cameras. The latest and the most advanced addition is the new medium-format mirrorless camera “GFX.” 
It uses the new large-diameter “G Mount” and incorporates a large 43.8x32.9mm CMOS sensor in the first-ever such move by Fujifilm. Boasting the effective pixel count of 51.4 million, the camera delivers superior sharpness and image quality that will satisfy professional photographers shooting commercial, fashion or fine-art landscapes.  
It uses the “X Processor Pro” imaging processor, which provides Fujifilm’s outstanding color and tone reproduction, delivering unparalleled photographic expression that can only be offered thanks to Fujifilm’s unique expertise in medium-format cameras.

ALL NEW MIRRORLESS CAMERA WITH A LARGE SIZED SENSOR

The GFX is an all-new mirrorless camera system that revolutionizes the concept of medium-format cameras. 
Compared to conventional medium-format digital cameras, the GFX is astonishingly lightweight and compact, and its dust and weather resistant body gives it the durability required for outdoor shoots. 
A collection of accessories that meet the needs of photographers, including a vertical battery grip and a rotary adapter that can rotate the detachable electronic viewfinder to any angle to suit any scene will be launched at the same time. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.

FRESH DESCRIPTIVE PERFORMANCE WITH NEW LENSES AND NEW LENS MOUNT

The design and manufacturing expertise nurtured over many years of FUJINON lens development has been used to produce lenses with the world’s highest level of image resolution. Unique to the new GFX, Fujifilm has developed a new “G Mount” with a short flange back distance of just 26.7mm, an advantage of the mirrorless camera system.
Initial lens lineup consists of six lenses; a standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format), a wide-angle standard zoom “GF32-64mm F4 R LM WR” (equivalent to 25-51mm in the 35mm format) and a mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in the 35mm format), a fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in the 35mm format), a super wide“GF23mmF4 R LM WR” (equivalent to 18mm in the 35mm format), a wide “GF45mmF2.8 R WR” (equivalent to 35mm in the 35mm format).

GF23mmF4 R LM WR Mid 2017

GF23mmF4 R LM WR

Mid 2017

GF32-64mmF4 R LM WR Early 2017

GF32-64mmF4 R LM WR

Early 2017

GF45mmF2.8 R WR Late 2017

GF45mmF2.8 R WR

Late 2017

GF110mmF2 R LM WR Mid 2017

GF110mmF2 R LM WR

Mid 2017

GF63mmF2.8 R WR Early 2017

GF63mmF2.8 R WR

Early 2017

GF120mmF4 Macro R LM OIS WR Early 2017

GF120mmF4 Macro R LM OIS WR

Early 2017



The game has changed. Medium-format re-invented. Large sized sensor and large-diameter realize the highest image quality in the history of Fujifilm. PHOTOKINA 2016, COLOGNE, GERMANY, September 19, 2016-FUJIFILM announces the development of the mirrorless digital camera system "GFX" to deliver the highest image quality in the history of Fujifilm electronic imaging.

Professional Japanese photographer Hiroshi Nonami (野波浩) tests the prototype FUJIFILM GFX 50S and GF lenses in the studio. See what he has to say about the new medium format mirrorless camera system by Fujifilm. The footage was filmed with FUJIFILM X-T2 in 4K quality. ------------------------------- About GFX: The game has changed.
Professional Japanese photographer Satoshi Minakawa (皆川聡) tests the prototype FUJIFILM GFX 50S and GF lenses in the studio. See what he has to say about the new medium format mirrorless camera system by Fujifilm. The footage was filmed with FUJIFILM X-T2 in 4K quality. ------------------------------- About GFX: The game has changed.